Whether you are looking to find a new job or start your own business, you are going to have to cater to your online audience. The internet has become one of the most important tools in the repertoire of the modern business professional. To make the most out of that tool, you are going to want to set up your own website and portfolio. To maximize the impact that your website has, you are going to need to write the perfect ‘About Me’ or ‘About Us’ page, depending on your company.
Tips For Writing the Ideal ‘About Me’ Page
So, what exactly is the ‘About Me’ page for? Why do you have to pay any attention to it? For starters, most people who wander across your website are likely not going to know anything about you. If they DO know anything about you, they are likely looking to learn more. In either situation, you are going to want to simply, effectively, and carefully cultivate a message to help them out. Here is a good About page example to give you an idea as to what we are talking about. Alright, are you ready to learn some tips so that you can write your own page?
1) Find Your Voice – First and foremost, you are going to want to write your ‘About’ page from the third-person perspective. Consider how someone else would write your page to get into the proper mindset. First-person summaries rarely work. The quickest way to get a potential customer off of your page is for them to see that you have written your own puff piece. Now, you can still write the page, you just can’t use your voice to do it. Professional. Accurate. Informational. Those are the traits you want to embody with your summary.
2) Start With Current Work – This is a controversial opinion because some people like to start their ‘About Us’ summary at the very beginning. For legacy businesses with clout in the industry, that might be fine. For aspiring entrepreneurs and startup businesses, recap your summary by starting with your most recent work. Tell me what you’ve been working on right away, don’t start by talking about your time at college, a decade ago.
3) Hire a Professional – If you don’t think that you can give an effective and informal summary, consider hiring an SEO specialist. They’ll be able to craft the perfect summary for your brand or business based on the information that you provide to them. In many cases, this can help your summary to sound more professional as the words will come from a true outsider. If you don’t want to hire a professional to craft your summary, at least hire an editor to make sure that the summary looks good.
No matter what your goals are as a business, you’ll need to establish yourself as someone to pay attention to. To do that, you’ll want the perfect summary to showcase your skills, traits, and accomplishments.