Business Website Tips That Work

You’ve probably heard a lot of input on what you should and shouldn’t include in your website design.  It may be difficult to sort the flood of information into a practical application.  

If you’re looking for simple ways to make your business website more successful online, take the time for some solo research.  Here is a simple compilation of a few business website tips that make it easier to get the traffic and response from web users you had imagined.  

Build your website for functionality

Functionality should be a superior goal while designing a business website.  If people can’t figure out how to work your site, you’re sabotaging your own prospects.  

Design your website for simplicity.  This site for large scale foundation builders displays a simple navigation setup that you will want to mimic.  When people automatically see how to browse through your site’s content, they will.  

Design to suit mobile users

You should consider it a general rule that your website be built in terms of mobile optimization.  Due to the fact that mobile users are the majority online today, you need to have a plan for their accommodation.  

If you’re not already clear on what elements of your design make the most impact on mobile optimization, steer your research that way.  Mobile optimization will enable you to serve the whole of your digital consumer base.  

Add social media sharing icons

Social media sharing icons can make your website spreadable and more visible online.  When passing users see something they like or something that stimulates their mind, you want them to have the capability to act on their impulse to share their excitement with others.  

Adding social media sharing icons to your website design will help further your cause.  Adding the icons in the right locations is key, so make sure you think it through before deciding upon placement.  

Add a blog to your website

Every great website needs a quality blog for users to explore.  Engage web users with quality posts that stimulate thought and inform readers on relevant developments in your industry.  

A great blog will bring lots of extra traffic to your site, as blog readers are loyal when the content is worthy.  Make sure you equip your blog with social media sharing icons and a place for readers to “leave a comment”.  

Invest time in learning SEO

Search engine optimization is a term you need to be intimately familiar with if you’re going to be the one in charge of building a website for your business.  

SEO is an umbrella term that encompases a long list of design elements that make an impact on where your site ranks in the SERPs (search engine results pages).