Generally considered the biggest and most robust social media platform by many business owners like Bob Bratt, Facebook had upwards of 2.74 billion monthly active users as of January 2021. Of these users, 18.3% of US adults made a purchase through the platform in 2020. This statistic highlights the power of Facebook as a marketing tool for businesses.
If you’re a business owner looking to improve your social media marketing strategy, creating a Facebook Business page like this one is a great step towards increasing your online presence and engagement with customers.
The process can be daunting for the uninitiated, so we’ve put together a list of 6 clear steps to create a high-quality Facebook Business page.
1) Determine Your Audience
According to Andrew Defrancesco, a successful CEO himself, before you do anything, you need to determine your audience. You probably already have a general idea from your marketing and sales thus far who your client base is. For example, if you’re selling candles, your research might have shown that your customers are predominantly female and between 20-60 years old. That makes Facebook a great choice as the userbase spans across a wider age-range than most other networking sites. Alternatively, if your product was more popular with 13–20-year-olds, a platform like Instagram might be more suitable to engage your audience. You can Try this site if you need help in getting more Instagram followers.
Once you’ve determined your audience, you can tailor your Facebook page to their expectations. This includes using age-appropriate language and imagery that suits your target era.
2) Fill In Your Contact and Geographical Details
The next step is to fill in your geographical and contact information. This will help customers find you online and locally if you have a brick-and-mortar store. Be as specific as possible, so you’re more likely to show up in Google searches for your area. Be sure to specify your opening hours and alternative contact details if applicable. Make sure you keep these details up to date to avoid customer frustration.
3) Customise Your Facebook URL
Once you reach 25 followers (some users report this option being available sooner), Facebook will allow you to transform your lengthy, visually unappealing URL into a vanity URL that is a lot more memorable and easier to type. This URL should be your business name or a close variation thereof. Take care to check for typos as this can be difficult to alter once set.
4) Create an Eye-Catching Profile Picture and Cover Photo
Humans are undeniably visual creatures, and a captivating cover photo can be the difference between someone navigating away or taking the time to explore your Facebook business page. Choose daring, eye-catching colours for your cover photo, with clear, bold typography. Your profile picture will depend more on the type of business and vibe you’d like to portray to customers. For a professional consultancy business, a straight headshot will give an air of professionalism. For a bakery, a quirky photo of a decorated cupcake might be more appropriate. Think about what will resonate with your stakeholders.
5) Add a ‘Call-to-Action’ Button
A CTA or call-to-action is designed to elicit a response from your customers. It can be as simple as a link with the anchor text ‘Click here to speak to a team member to find out how much you could save today’ or ‘book now’. The most effective CTAs will have a time frame (‘today’, ‘ending soon’) to encourage decisive action.
Facebook has an inbuilt feature to help you create your CTA. To add this to your page, click the blue ‘Add a button’ link, then add your target URL (such as your company website). Using Facebook insights, you can then also track how many clients interact with this link over time to determine its effectiveness.
6) Create a Content Schedule
Once you’ve developed a strong Facebook business page, you need to fill it with equally appealing content. For maximum engagement, follow the social media 4-1-1 rule. This dictates that for every self-serving (self-promotional) post, you should share 4 pieces of original, relevant content and one repost from another page or a customer. Research has shown that relentless advertising can drive consumers away, so creating humorous or informative posts is key to gaining and keeping your followers.
To ensure that your page is regularly updated, create a schedule with posts at least a few times a week to show your brand is active and engaging. Facebook will even let you pre-queue posts, so you can curate content for those times that you’re out of the office.
Using the above 6 tips, you can design and maintain a professional Facebook Business page to support your company’s digital growth.