As a parent, buying toys can feel constant. Whether it be for the holidays, birthdays, or even a special treat, they’re inescapable and something all of our kids want. With how expensive they can be, it might not be a bad idea to consider how you can be smart with your toy shopping while still getting the most for your children. That’s why we’ve compiled a short guide to get started. Check it out below:
Waiting Until After The Holidays
A commonly overlooked tactic, waiting until after the holiday season can be one of the smartest moves to consider when trying to find the best deal on toys. As noted by The Balance, there is approximately $28 billion worth of gift cards sold around Christmas, which is a factor into why many retailers will heavily discount the inventory they bought in anticipation for the season. While you might not find that Christmas season’s hottest toy on discount, you can find plenty of other items that would be smart shopping for your kid and hold them until next year or their birthday.
Try looking for overall franchise sales, for example, a clearance at a sports store to buy a football or a game/bookstore for a classic like Monopoly. Furthermore, a lot of the big department stores often do clearance sales on the toys they overstocked, giving you a chance to score on some items your kid may like or to get the staple items like cards, chess, or card games like Charades or Apples To Apples. Start searching around the catalogs or online for announcements about after Christmas sales, as those are one of the best times to not only strike a deal but start building your arsenal of presents for next year.
Going The Custom Route
Another smart idea if you’re looking to get something that’s both unique as much as it is entertaining, then getting a custom gift made can be a much better value in the long run. As noted in the Economist, with $25 billion of China’s $44 billion worth of toys exported annually coming to the United States, a lot of toymakers have started developing new and interesting toy concepts crafted locally. This has led to a range of innovation happening both with toy design and purchase experience.
Take a look around at what type of toys your child is currently into, as well as what type of items could go along with it. Another great way to think about this style of buying toys is constructing a set, where you buy a primary item and work out from there. Of course, having a dialogue about what type of custom toy they’d enjoy is advantageous, giving you a better sense of what to go after when buying for them. While these might seem like they come at a little bit more premium, they also offer a much better value for your child long-term and is something to consider if you’re looking to save big on toys.
Scour Social Media
Finally, one of the smartest plays to shop for deals on toys? Social media. Not only do platforms like Facebook and Instagram enable in-app buying, but you additionally have nearly every toy company under the sun trying to vie for your attention on social. This causes a lot of companies to showcase their product differential, as well as the personality of their brand, which is why 74 percent of shoppers make purchasing decisions based on social (as noted by Social Media Week). The trick to finding the best deals isn’t just finding what’s popular on these channels, but also what could go viral.
In looking for different toy companies on social media, first, try to work through the different categories of toys you’re trying to buy. Next, try looking through specific brands or products you’ve been aiming to buy, including to see if anyone has tagged the company in any posts; as well as searching through hashtags (or even geotags) related to the toy at hand. In your search, you’re most likely going to come across resellers or collectors. While you might be thinking you’d have to pay a premium for these items, there could be a great assortment of deals.
There are numerous types of toy accounts out there, so make it a habit to go through the offerings on a daily basis. Remember that as a general rule, ecommerce vendors like Jizels can offer lower prices than brick and mortar stores due to the low overhead of an online shop.
What are some ways you’ve been able to find the best deal on toys for your children? Comment with your insights below!