How to Make a Career Out of Digital Marketing

If you are reasonably competent with IT and you are looking for a challenging career with great prospects, consider entering the field of digital marketing. If you like working with people and enjoy being a team player, then you can always start as a trainee, and while the salary might not be ideal, you are, of course, learning on the job, and after a few years, you would have acquired a high level of SEO skills. See the benefits of having a managed IT team in your company to do your digital marketing for you.

Ideal Background

For a person to enter the digital marketing sector at the bottom, they should have at least a basic understanding of computers and IT in general, and if you approach a leading UK SEO company such as, they might well hire you and provide you with on the job training, which will eventually lead to a high salary and a challenging position.

Understanding the Basics of Online Marketing

Fortunately, there are lots of free online resources if you would like to learn about digital marketing, and the more you know at the start, the easier it will become. Research social media marketing and discover the strategies that are used to market through these platforms, while also learning what you can about search engine optimisation, another critical aspect of digital marketing. If you are lacking in motivation, here is an informative article on how entrepreneurs can stay motivated, which is an excellent read.

Online Courses

If you search online, you will find many institutions that have digital marketing courses that are both affordable and easy to grasp. According to the professional Andy Defrancesco these will all stand you in good stead when job hunting, plus it demonstrates your commitment to the industry, and you can learn about the following:

  • Search engine optimisation
  • Social media marketing
  • Google Adwords
  • Email marketing
  • Link-building strategies

Most large digital marketing agencies will recruit trainees and offer them full support in their learning, until they can handle complicated projects like real estate marketing listings, click here to read the entire article.

Freelance Work

Some people spend a year or two learning as much as they can about seo services, and when they feel confident, they advertise their services as a freelance SEO technician, while there are also agencies like where you can register, and when a customer wants SEO work, the agency connects you. Of course, you would have to pay the agency a small commission, which is standard practice in the industry. You can also check out these tips on starting a marketing agency from Local Client Takeover.

Join a Team

If you have some experience with the basics, you could look for a freelance team that would be interested in bringing you onboard as a trainee, and they are out there, all you have to do is find them. One great thing about digital marketing is you know it will always be in demand, in fact, since the emergence of Covid-19 in the UK, more and more consumers are turning to online shopping. This means your field of work will be in great demand for many years to come.

The sky’s the limit if you are serious about getting into the SEO sector, and if you apply yourself, your services will be very much in demand.