Nowadays, creating a website is the easy part. There are so many excellent services available to individuals and businesses that allow for easy and fast website creation.
These tools are fantastic, although sometimes limited. They are a great way to get a prototype off the ground and create something presentable for partners, customers, and investors.
However, these services do not show how to successfully set up a website that will bring views and drive sales. There are particular skills that are crucial to the art of crafting sales-driven websites, and not all of these skills are intuitive. That’s why companies like the Web Finance Team exist.
Web Finance Team is a team of web experts who are professional consultants and mentors for businesses. They have helped fuel the growth of countless businesses through their digital marketing services.
One of the Digital Marketing Agency UK services includes revamping clients’ websites from something beautiful to something functional that creates results. We talked with the Web Finance team and asked for some professional tips on setting up website content that drives views and sales, and now we’re going to share these tips with you.
SEO
SEO, or search engine optimization, is essential for all websites, especially in the modern internet world. Search engine optimization is the practice of incorporating keywords in strategic ways that will land your website on the first page of Google and other search engines.
If you are not using SEO in your content, Web Finance Team guarantees that your competitors are, and that’s whom your potential customers will see.
Keep keywords and phrases in mind when creating your content, or hire a professional copywriter and keyword expert to write particular sections of your website.
Create Call to Action(s)
A call to action (CTA) is a design prompt that encourages immediate action from the viewer. “Buy this!” “Check out our blog!”, “Head over to the Shop Page,” etc. CTAs are proven to get results.
They help lead the customer where you need them to be and encourage them to interact with your website beyond just viewing it. It’s important to remember that CTAs are not just for telling people what to buy, even though that is one of their primary uses. Use CTAs all over your website for various purposes, and you will see great results.
Sales Funneling
Sales funneling is a term for leading viewers from where they land, on your website, to where you want them to be (buying a product). We talked about the call to action, a technique used for sales funneling.
When creating a sales funnel strategy, it’s important to keep your viewers in mind. Users that come to your website to look at career opportunities will not be interested in your store page.
Relevant Sections
According to Web Finance Team, websites need to have sections for every type of visitor. In the sales funneling section, We mentioned how not every user is there to purchase your product or service.
Have a blog and about us sections for users that want to learn about your company. Keep FAQ and Testimonial sections for customers that want to confirm that your business is legitimate.
Use Statistics to Find Weak Spots
The area of analytics has come a very long way. Some services will tell you which sections of your website are viewed the most, how visitors got to those sections, where they go after those sections, etc. Use these statistics to figure out which parts of your site are perfect and need reworked.
