A sales funnel involves every business’s stages, and lead has to go through before a sale is made. The stages in a sales funnel can take place either online or offline. Depending on how well it is planned and executed, it can also be a success or a failure.
That’s why we had a chat with the Success Financial Team, a company that provides business solutions to entrepreneurs and businesses. This was what we learned.
To convert a lead, they must know about your brand and what you do. You have to build trust so that they will buy your goods or services.
The problem is that trust is not something you can build overnight. It takes time. So it would help if you looked at ways to increase the validity and memorability of your brand.
Start with a logo, then move on to your business cards and other promotional items. When that’s done, explore social media and what it has to offer. Use SEO, Google ads, and video ads.
Do everything to get your brand out there. After all, people are more likely to choose well-known brands than nameless ones.
The experts at Success Financial Team explained that potential customers will not go out of their way to look for you. Instead, you have to make yourself available and visible. That’s why you need to cultivate interest. That means you need to build a reputation for being noticed and make yourself easily accessible.
How do you want to be perceived? Would you rather be a fly-by-night, dubious company or a respectable, dependable enterprise?
Do you want to be known for delivering exceptional products, services, and training? If so, you need to become an authority and build your reputation.
Make sure that the things you post are capable of grabbing attention. One great way to do this is to provide solutions to some of your potential customers’ problems.
Make your customers choose you.
Getting potential customers to your website or social media page through an article or ad means that you’ve succeeded in one phase. It would help if you could convert the interest you’ve gathered into sales.
You can do this by showing potential customers that your product or service is the best option. Use CTAs to bring people into the next step of your business and ultimately help them make that purchase.
According to the Success Financial Team, you can also use customer reviews and video testimonials. Paid content on Google and Facebook will get you more leads than going purely organic. You can use influencer marketing to your advantage.
Influencers can get you more exposure to paystubs as proof of income, resulting in higher conversions. You should also harness the power of short YouTube videos, which are easier to consume than long-form blogs.
Your operation costs should always be lower than your return. For example, if you spend $100 on ads, the conversion rate resulting from your marketing efforts should be at least $300. While $200 to $250 is still passable, making $100 or less is a complete loss.
Read this article for more sales funnel tips from Success Financial Team: https://medium.com/@SuccessFinancialTeam/five-sales-funnel-tips-for-2022-90d122d39294