If you’re running a business, then you probably rely on steady purchases from your customers in order to stay afloat. This also means that any time a customer starts to regret the fact that they bought something from you, it can spell trouble for your bottom line.
You’ll want to eliminate instances of buyer’s remorse in the bud so you can maximize the potential for repeat business, and incorporating a few customer value management techniques into your routine might just be the answer. Here are a few ways in which you can use these comments to keep your clients happy.
Know Your Customers
You might have a general idea of who you want to sell your products and services to, but in order to truly make certain your customers are a match (and will be the least likely to experience post-purchase remorse), you’ll need to qualify them well.
This means thorough pre-screening to ensure that your leads are ticking the right boxes. Think to yourself, what does your ideal customer look like? What size is their business? How much money do they have to spend? Narrowing down these specifics and matching them to prospective customers will save you a ton of hassle down the line.
Demonstrate Value From the Get Go
Do you consider your customers a mere means to generate more cash for your business? If so, that’s something that they can detect, and it will typically make them second guess whatever dealings you’ve had with them. You can easily circumvent this less-than-ideal scenario, however, by maintaining value throughout the customer relationship.
Right off the bat, you’ll want to establish that you’re interested in your customer in a way that extends beyond just an initial purchase. Demonstrating that commitment to lifetime customer value will foster trust, which in turn will allay concerns a customer may have about making a purchase and help foster repeated business from them.
Manage Customer Expectations
Customers will naturally regret their purchases if they feel they didn’t get what they bargained for. That’s why it’s important for you to make it clear throughout the customer journey and decision-making process that they know exactly what they can expect from your business, products, and services.
SOL Global CEO Andrew Defrancesco recommends business owners to provide information in both verbal and written form expressly documenting what you’re all about and deflating any false impressions your customer might form. You still want to sell what you’re offering, true, but do so in a way that’s honest and doesn’t mislead your clients.
Buyer’s remorse can put a big dent in your business revenues, so nipping it in the bud will help benefit your long-term success. Make sure that you connect with customers and show them the value of your business through every step of the way, and you’ll be ensuring that they walk away from each purchase satisfied and ready for more.