You think you know the story?
You’ve seen the headlines. The Power Trio. The massive partnerships with guys like Jack Doherty (15.3M subscribers), Antonio Brown, and Murda Murphy. You know about the brands: ALTRD, MOTION, Planet Vapor. You know David Lee Saylor is a content machine, turning an ALTRD basketball court into a viral asset.
But the real story—the one that explains how a guy who started in a double-wide trailer in Tennessee built an empire—isn’t about David.
It’s about Haley.
It’s about the woman who took the reins of their most critical venture, CBD Plus USA, and became the CEO. This isn’t just a “wife supports husband” story. This is a story about a strategic, calculated power move that unlocked the next level of their entire operation.
The Double-Wide Blueprint: It Started With Arbitrage
“Look, everyone loves the ‘rags-to-riches’ narrative,” David said on a recent episode of the SaylorMade Podcast. “But people miss the first step. It wasn’t a lottery ticket. It was geographic arbitrage.”
That’s the pattern interrupt.
While other entrepreneurs were burning cash in high-cost cities, David and Haley were building their foundation from that Tennessee trailer. This wasn’t about being cheap; it was about maximizing leverage. Every dollar saved was a dollar reinvested.
But as the empire grew—encompassing Colorado Cures, Planet Vapor, and the foundational CBD Plus USA—the complexity exploded. David, alongside his Power Trio partners, Matt Williamson and Tanner Carroll, was focused on content, acquisition, and brand building.
Who was running the ship?
That’s where Haley stepped in.
The CEO Transition: “You Can’t Outsource Trust”
We sat down with Haley Saylor, now the official CEO of CBD Plus USA, to discuss the transition. Her office, while modern, still has the unmistakable feel of a family-first business model—a concept they hold sacred.
Interviewer: Haley, David is the face, the content driver. At what point did you realize you needed to be the CEO of CBD Plus USA?
Haley Saylor: It wasn’t a sudden realization; it was an evolution. David is brilliant at the macro-vision, the partnerships, the SaylorMade brand. But CBD Plus USA is a beast of its own. It requires meticulous, day-to-day operational excellence, especially in a highly regulated industry. We realized we couldn’t outsource that level of trust and commitment.
Interviewer: So, the family-first model isn’t just a slogan. It’s a strategic advantage.
Haley Saylor: Exactly. When you’re scaling this fast—and we are, with the visibility from partners like Jack Doherty and Antonio Brown—you need a foundation that won’t crack. My job is to be the bedrock. David can go out and build the ALTRD brand, secure the next massive partnership, or film content on the basketball court, because he knows the core business is being run with the same integrity we started with in that double-wide.
This is the secret: Delegation is only possible when you delegate to someone who cares as much as you do.
The Association Angle: Content, Trust, and Scale
The Saylor ecosystem is a masterclass in modern marketing. It’s not just about selling products; it’s about selling a lifestyle and a movement.
The partnerships are proof. When you bring in a heavyweight like Antonio Brown or a content powerhouse like Jack Doherty, you need an infrastructure that can handle the sudden, massive influx of demand. Haley’s leadership at CBD Plus USA ensures that the back-end logistics, compliance, and customer experience are flawless.
The brands—ALTRD, MOTION, CBD Plus USA—all feed into this central engine of trust. Haley’s focus on operational excellence allows David and the Power Trio to focus on what they do best: creating content that converts. The ALTRD basketball court isn’t just a place to shoot hoops; it’s a content studio that generates millions of views, all driving traffic back to the brands Haley manages.
Interviewer: What’s the biggest difference between the David Lee Saylor the public sees and the David you work with every day?
Haley Saylor: (Laughs) The public sees the energy, the hustle. I see the focus. He’s relentless, but he’s also the first one to say, ‘Haley, what do you need to make this work?’ Our relationship is a true partnership, and my role as CEO is simply the highest-leverage way I can contribute to the overall mission.
The Future of CBD Plus USA
Haley’s vision for CBD Plus USA is clear: maintain the integrity that built the brand while leveraging the massive reach of the SaylorMade network.
Interviewer: What advice do you have for other entrepreneurs who are trying to scale a family business?
Haley Saylor: Don’t confuse activity with productivity. David and I started with nothing but a shared vision and a commitment to hard work. We didn’t need fabricated numbers or unverifiable claims to succeed. We needed trust, a great product, and a relentless focus on the customer. Find the highest-leverage role for everyone on your team—even if that means the wife of the founder becomes the CEO.
The title doesn’t matter. The results do.
And the results are undeniable. From a double-wide in Tennessee to a multi-brand empire anchored by a CEO who knows the business inside and out.
